Brio

The problem

The restaurant needed a brand that would be recognised instantly on the street, on social, and in a competitive local market. Existing visuals were not memorable enough to own attention.

My approach

I researched colours that imprint quickly and carry psychological weight. Every element had to be noticeable, stand out, and still feel premium. A deep red became the primary signal. The Bungee typeface was chosen for its bold, slightly playful structure that felt food-related without becoming cartoonish.

The result

Brio is a thriving restaurant. It no longer struggles for recognition. The brand stands out and, in many cases, outshines its competitors.

Deliverables

• Logo
• Colour palette
• Typography
• Guidelines
• Mockups
• Social templates

Typeface: Bungee